Marketing Lead, AAA Game Studio
Big Time Studios
About Us
We are a bold new game studio with a mission to build cutting edge AAA entertainment for the 21st century. Our team are veterans in the fields of online games, social games and crypto from EA, Epic Games, Blizzard, Sony, Zynga and Decentraland. We are fully funded and building a dream team of A-players who want to work with the best of the best and take their careers to the next level.
Marketing Lead
We are seeking a Marketing Lead to own the company’s communications, PR and community development initiatives, as well as preparing for a few Kickstarter-like campaigns for the sale of digital items, the first one of which will take place in June on Nifty Gateway. This is a remote position that can be done from anywhere in the world with a good internet connection.
RESPONSIBILITIES
Own the creation and delivery of a AAA marketing experience, including our brands communications, GTM plan, customer and market research, PR and community development.
Execute tactically on growth, owning metrics and analytics, SEO, social media reach, influencer relationships, ad buys, and LTV optimization. Deploy successful marketing campaigns from ideation to execution.
Help design and launch a kickstarter-like campaign for the sale of digital items, the first one of which will take place in mid June.
Work with Product to distill and communicate the unique selling points for our game and platform.
Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.
Experiment with various organic and paid acquisition channels.
Manage and coordinate all marketing, advertising and promotional staff and activities.
Conduct market research to determine market requirements for existing and future products.
Analysis of customer research, current market conditions and competitor information.
REQUIREMENTS
Have 5 years minimum hands-on experience as a Marketing Lead.
Solid understanding of online & free-to-play marketing strategies.
Strong copywriting skills.
Understands how to create desire in the minds of customers.
Must love games.
DESIRABLE
Experienced giving pitches and demos.
Understands modern social media marketing including streamers and influencers.
Has strong relationships with top and trending gaming influencers.
Experience with large dollar ad campaigns.
Existing relationships with top gaming influencers and magazines.
Deep knowledge of game genres especially action RPG.
Metric driven approach to user acquisition.
Knows how to nurture and grow a gaming community.
Ability to balance community and stakeholder needs.
Strong public speaking skills.
WHAT WE OFFER
Fully remote work.
Experience working with gaming veterans who’ve created titles with a gross aggregate revenue of over $10B USD.
Flexible 20 days off PTO (holidays + local national holidays).
Experience creating a new IP with franchise potential.